When it comes to paving new ground for the mobile gaming industry, ZeptoLab is quite comfortable leading the way.
After becoming the first iOS game to win a BAFTA in 2011, ZeptoLab's Cut the Rope swung into a marketing frenzy launching a line of cute plushies, comics, and other game tie-ins.
Now, ZeptoLab is ready to bring mobile gaming into yet another new market: fast food kids meals.
In March of 2013, American fast food chain Burger King will offer unique toys based on Cut the Rope and its lovable, ravenous mascot Om Nom.
Commence the nom
In addition to (presumably) looking cute, the kids meal toys will also offer customers a chance to play all-new exclusive Cut the Rope levels released weekly via the Burger King website.
Each toy will come with a custom code to unlock the corresponding pack of themed levels, and each kids meal will be available with 'healthy options' in addition to the more traditional fries.
The Pocket Gamer Silver Award-winning Cut the Rope was developed by ZeptoLab and published by Chillingo in October of 2010 for iOS and sold one million copies in 10 short days.
Since that time, it has expanded onto Android and other platforms while continuing to enjoy strong sales.