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Sony attempts to put a downer on DSi launch

The PSP's better, would you believe

Product: Nintendo DSi | Manufacturer: Nintendo
Nintendo DSi DSi, thumbnail 1
In an effort to remind hardware spenders that the PSP's not entirely dead yet, Sony's director of hardware marketing has stepped up to offer a bit of smack talk about the viability of the recently launched DSi.

"If Nintendo is really committed to reaching a broader, more diverse audience of gamers beyond the 'kids' market that they've always engaged, there isn't much new with the DSi to support that," is Koller's completely unbiased opinion on the new Nintendo hardware update.

"Significant gamer demographic groups are being ignored, and there continues to be limited opportunities for games from external publishers to do well on the DSi. Compare that with the PSP platform, where we have many blockbuster franchises from our publishing partners launching this year, representing a wide variety of genres and targeting diverse demographics."

He goes on to drop the names of half a dozen new PSP titles due for launch this year (we must confess to being quite excited about a couple of them) though doesn't quite get around to explaining how Sony is catering for the demographics Nintendo is ignoring.

Clearly we don't expect Sony to big up the DSi at all, but it grates on the nerves of dedicated gamers to hear PR professionals resorting to denigrating the competition in lieu of expressing faith in their own products. 

That's what politicians do when they come out of the woodwork at election time. Nintendo's as guilty as anyone, of course.

Reviewer photo
Spanner Spencer 4 April 2009
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Feb 2009
Post count:
psphhacker | 00:20 - 13 April 2009
Anonymous | 02:35 - 10 April 2009
you know what sony saying read netwean the lines sony creates games with sex violence nintendo is pure it would never make grandtheft auto where you could have a hooker on your car nintendo dosnt make mature games it makes family games i guse sony is jealous please forgive me but there realy isnt a reason to make fun of the audience range there equal in media and in the psp2 the touch screen
Anonymous | 02:24 - 10 April 2009
for one thing for any one to say nintendo cant back up what they say is a fool the irony is psp is also kid oriented games to and isnt a substitute for an i phone nintendo added media psp is adding a touch screen there is no rite or wrong both systems still have along way to go its so hard i love psp i love nintendo but theres not enough money for everything why dont they make up get together and create the ultimate system together
Anonymous | 15:57 - 4 April 2009
Oh come of it, DS and Wii = the very definition of a broad audience