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 DS NEWS

Nintendo: GTA: Chinatown Wars sales disappointing, marketing to blame

So says Nintendo

Product: GTA: Chinatown Wars | Developer: Rockstar Leeds | Publisher: Rockstar Games | Genre: Action, Shooter | Networking: wireless (adhoc), wireless (network)
For: DS   Also on: PSP
 
GTA: Chinatown Wars DS, thumbnail 1
There's no denying that Grand Theft Auto: Chinatown Wars is a good game. Hell, we gave it a magnificent Platinum Award.

Nevertheless, after eight months the sales figures are way below those of a usual GTA title. Why?

MTV Multiplayer
spoke with the EVP of sales and marketing Cammie Dunaway for Nintendo of America. For her, the reason was that there was no long-term marketing was in place.

"You have to put continued support behind these titles... The old dynamic, throw it on television for a few weeks and then forget it, just doesn't work," Dunaway said.

See the video below for the whole interview from the MTV Multiplayer interview.


 

 

Reviewer photo
Ben Griffin 10 December 2009
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