Nevertheless, after eight months the sales figures are way below those of a usual GTA title. Why?
MTV Multiplayer spoke with the EVP of sales and marketing Cammie Dunaway for Nintendo of America. For her, the reason was that there was no long-term marketing was in place.
"You have to put continued support behind these titles... The old dynamic, throw it on television for a few weeks and then forget it, just doesn't work," Dunaway said.
See the video below for the whole interview from the MTV Multiplayer interview.