DS wins an Emmy Award for innovation
Nintendo creativity recognised for second year running
The National Academy of Television Arts & Sciences has honoured Nintendo with an Emmy Award at a ceremony in Las Vegas for the DS's pioneering touchscreen and dual screen display.
Nintendo won the award for excellence in engineering creativity for the innovation shown with DS and also the Wii console's motion-sensing controls.
"The pioneering interfaces for Wii and Nintendo DS reflect our long tradition of seeking new ways to enhance the gaming experience for users at every level," said Don James, Nintendo of America's executive vice president of operations. "We're grateful for this award and thank the academy for honouring us a second time."
The first time Nintendo was honoured by the Academy was in 2007 for the invention of the plus-shaped D-Pad. That was back in 1982, so at least this Emmy is a bit more punctual.
Kath Brice
Kath gave up a job working with animals five years ago to join the world of video game journalism, which now sees her running our DS section. With so many male work colleagues, many have asked if she notices any difference.