Koch Media to launch Cherry Tree Lane brand for DS
New family-friendly games label for DS titles
To promote its more family orientated titles for the Nintendo DS (and Wii, but those don't fit in your pocket), Koch Media, a producer and distributor of games, digital media and films, is launching a new label, Cherry Tree Lane.
Aimed at the 6-12 year old market, the new brand's launch is supported by a series of games intended to promote strong family values and to spark kids' imaginations.
"We're immensely excited to be launching the Cherry Tree Lane range," says Craig McNicol, Managing Director at Koch Media. "There is a huge market for family-focused games, particularly for girls in the 6-12 age range, and we expect our handpicked titles to stand out in retail due to unique positioning and strong licensed endorsements. We will work diligently so that the Cherry Tree Lane brand name becomes synonymous with strong, positive family values and high-quality gaming."
The new range of titles will include Groovy Chick Nursery and Groovy Chick Fashion Shop (two titles aimed at fashion-conscious, pre-teenage girls who love to shop), Ellen Whitaker's Horse Life (a game about caring for your very own champion pony), Baby Life (looking after a virtual baby) and the Let's Play range of games (featuring six variances of shops, firemen, schools, pet hospitals, fashion designer and mums).
You can expect to be seeing TV adverts for all these games on the approach to Christmas.
