iPhone App Store now on Facebook

Social branding guru Vitrue has worked closely with Apple to develop a hub for the App Store on social networking behemoth Facebook.

On the developer's blog, Vitrue says it "worked with the iTunes team at Apple to provide strategic guidance, creative design, solution development and account management."

The fan page, which already boasts over 80,000 fans, has tabs for featured apps, games, a search widget, and a discussion forum. Users can boot up iTunes by clicking on the featured apps or share the love for their favourite games on their Facebook wall.

More features are promised soon, which Vitrue says will "help fans sort through the virtual mountain of apps and easily discover what their friends like."

This functionality was previously exclusive to Mplayit and its iPhone Arcade on Facebook.

And while you're on Facebook, why not become a fan of Pocket Gamer?