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YouTubers have been told to clearly disclose promotional videos by the ASA

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YouTubers have been told to clearly disclose promotional videos by the ASA
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The Advertising Standards Authority (ASA) has warned that YouTubers need to make it clear when they are paid to make a promotional video.

This came from an investigation by a BBC reporter who looked into a number of prominent UK YouTubers who participated in promotional "Oreo Lick Race" videos.

The problem wasn't that these YouTubers had made these videos but that they had not marked them as paid-for promotions clearly enough.

Due to the ASA's warning, YouTubers are now expected to put "ad" or "promo" in the title of their videos, or to "use a symbol in the thumbnail telling viewers what they're about to click on is an advert," details the BBC.

The ASA also noted that it will be paying closer attention to online videos in the future due to this investigation.

So what?

Now, you may be asking how this is relevant to video games.

Well, it was discovered earlier this year that a number of YouTubers who make gaming videos were being paid by publishers and developers to promote their games.

And, yep, many of them were also not making it clear that those videos were paid-for promotions.

With the ASA's warning, it means that those YouTubers will have to ensure that they make it very clear when they upload a promotional video.

Chris Priestman
Chris Priestman
Anything eccentric, macabre, or just plain weird, is what Chris is all about. He turns the spotlight on the games that fly under the radar.