News

Rovio's Mighty Eagle, Peter Vesterbacka, leaves the nest to build new startups

Flying higher and higher

Rovio's Mighty Eagle, Peter Vesterbacka, leaves the nest to build new startups
|

Peter Vesterbacka's official title at Rovio was "Mighty Eagle", just like the power-up that you could call in Angry Birds to instantly finish the level.

Well, Rovio lost its power-up man and Chief Marketing Officer as Peter Vesterbacka is leaving Rovio to create new startups.

He was the man who wanted to make the Angry Birds brand "as big as Mickey Mouse". While it was quite popular, the move to free-to-play games really hurt Rovio's business and the lack of success from new IPs meant that Rovio had to restructure its business.

Betting on an Angry Birds movie turned out to be a great idea as it became quite popular and well received. Now Rovio will have to translate that success into new Angry Birds games or new IPs to keep that momentum going.