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 ANDROID NEWS

EA claims success: Real Racing 3 has 2.5 million daily players

F2P game hits 30 million downloads

Product: Real Racing 3 | Developer: Firemonkeys | Publisher: EA Mobile | Genre: Racing | Networking: wireless (network)
For: Android   Also on: iPhone, iPad
 
Real Racing 3 Android, thumbnail 1
There's been plenty of controversy about EA and Firemonkeys making Real Racing into a free-to-play racer.

But EA reckons it's now having the last laugh.

In its financial report for FY2013 (that's April 2012 to March 2013 in normal people time), it points out that in March 2013, the game had 2.5 million active players every single day.

Indeed, it's been downloaded more than 30 million times.

Eat your shorts

But that's not the only success on EA Mobile's slate.

The Simpsons: Tapped Out continues to make a lot of money for the company too.

With another $10 million generated in the first three months of 2013, the game has now almost generated $50 million for the company, since its re-release in autumn 2012.

And these are the reasons why while EA saw its sales drop 8 percent compared to FY2013 to $3.8 billion, EA Mobile saw its sales rise 26 percent to $339 million.
 

Reviewer photo
Jon Jordan 7 May 2013
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Joined:
May 2013
Post count:
6
@farfromsleep | 20:59 - 11 May 2013
@Matthew I'd have to agree with you there. I really think this strip-mining of their customers' wallets is going to come back and bite them sometime soon. It's got to the point where AAA prices won't even guarantee you a full experience any more, and that's insane.

I hope people return to buying low-cost "all in" apps for a one-time charge, but it's more likely lots of people will just write off mobile gaming entirely as a needless grind attached to ridiculous money-grabbing the same way most people seems to feel about Facebook gaming these days. That kind of stigma could take a very long time to shake off.
Joined:
Aug 2012
Post count:
29
Matthew Felding | 18:54 - 8 May 2013
Just a guess here but the IAP process while successful now...is going to be short lived. For example, I used to purchase IAP, then saw how expensive it got, then saw that I could get a home PS3 version for what I was paying, then reduced my IAP to just full game unlocks. No more buying 'coins', 'dollars', etc. If it requires an IAP to continue, I delete it and move on. At some point people will wake up and smell the coffee burning a hole in their pocket and IAP will decline. Just my opinion though.
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