Pridefest is a simulation game where you are tasked to bring happiness to a "grey" city. You can customize everything in order to reach your goal from your avatar to the building you'll build.
It's out now on iOS and Android.
You'll also be able to create your own pride parades and send them to the cities created by other players.
The game features multiple social options including chat and guilds (called "clubs").
Atari wants the game to feel like a "platform for members of the LGBTQ community".
It's certainly colorful!