PocketGamer.biz Week That Was: Supercell and GungHo team up, E3 looms, and OMGPOP bursts

The industry's going through some growing pains, with news of layoffs and restructuring dominating the first business days of the month.

Tapjoy culled a reported 10 percent of its workforce while Zynga slashed 18 percent of its employee base when it let 520 people go.

Amongst those 520 were the now-shuttered studio OMGPOP, which took the news of its closing in stride.

Yet we know that earning a pink slip is just a part of the business - and many see even see it as a badge of honour.

While some of those laid off might leave the industry, events both casual and more formal have already popped up to present Zynga alumns with new opportunities.

They'll find jobs if they want them, and the industry will be better - and stronger - for it.

But enough of that maudlin talk, plenty of others things happened over the past seven days so let's dive in!

• Mobile messaging service Tango unveiled a deal with Gameloft to bring games into its chat app.
• Android unconsole GamePop announced that it will include iOS games via virtualisation - assuming that Apple doesn't kibosh it first.
• Speaking of Cupertino, Apple and Google continue to dominate the US smartphone market with the iPhone now accounting for 4 out of every 10 smartphones in America.
• But that competition isn't stopping Microsoft from announcing Halo: Spartan Assault for Windows Phone and Windows 8.

• GungHo and Supercell announce a massive mash-up cross promotion between Puzzle & Dragons, Clash of Clans, and Hay Day because... why not?
• Green Throttle Games announced a revenue sharing program for developers who agree to sell its controller through their apps.
• Want your game to launch in the top ten? If so, you may want to warm up to the idea of spending $56,000 in the first 72 hours.

• Industry veteran Ian Livingstone argues that Nintendo should bring its games to "every platform" - or else it risks losing a generation of gamers.
• Jason Citron spent an "ungodly amount of time" playing League of Legends, and he's eager to talk about the challenges of bringing MOBA games to tablets.
• Developing for Kinect isn't easy, but Jennifer Schneidereit learned a good amount about touch control from her experiences.
• Adeven's Christian Henschel popped in to share five top tips to make sure that your game's successful at launch.
• App Annie's always updating its algorithms, but it had to create a completely custom one to track the success of Puzzle & Dragons.
• And our editor Keith Andrew contends that King's Candy Crush Saga is enjoying its Angry Birds moment.

• Lithuanian start-up AdDuplex secures $500,000 to try its hand at a cross-promotion service for Windows 8.
• While Estonian accelerator GameFounders issued a last-call for applications to land a spot in itshothouse.
• Russian mobile browser MMOG magnate Playtok closed a $3 million round of funding and is eyeing up US expansion via HTML5.
• And as one opportunity rises, another falls - Zynga pairs down its staff by 520.
• …and shutters OMGPOP after purchasing it for $180 million just a year ago.