Play Together adds new merch, attractions, and other themed content in latest LINE FRIENDS partnership

HAEGIN 's casual sandbox game Play Together has partnered with LINE FRIENDS to bring the popular BROWN & FRIENDS franchise into the mobile title. In the new collab event, players can expect to see the first-ever LINE FRIENDS Virtual Store in the Plaza on Kaia Island, along with BROWN & FRIENDS items, costumes, and future features on BT21 and TRUZ as well.

Expanding the metaverse of Play Together, the partnership adds attractions like a trampoline, an indoor slide, and a concert hall in the virtual store. Players who drop by the shop will be rewarded with a special souvenir balloon marked with the popular IP. Moreover, players can also join in on the community event on Facebook for a chance to score 30 Gems simply by sharing the event post.

“Play Together which launched in April of 2021 has reached 60 million downloads and was ranked 1st in the Free Game category of the App Store and Google Play in Taiwan and Vietnam. It is showing great success internationally,” says HAEGIN. “We are excited to provide a special and fun experience by partnering up LINE FRIENDS that has a solid global network, various popular IP lineups, and excellent creative capabilities.”

According to LINE FRIENDS, “This collaboration is part of our digital conversion strategy and will not be bound by online or offline boundaries. Through this partnership, we hope that the MZ generation will have a special experience by visiting the virtual store and meeting the digital merchandise of BROWN & FRIENDS, BT21, and TRUZ. We hope this experience to stimulate the community and reach fans from around the world.”

If you're eager to participate in the festivities, you can download Play Together on the App Store or on Google Play as a free-to-play game with in-app purchases.

Want more multiplayer titles? Check out our top 25 best iOS multiplayer games for iPhone and iPad!