Google isn't too concerned about hoofing the network providers in the shins, or it wouldn't be so brazen about flogging the hot new Nexus One directly. But in the interests of mild diplomacy (and a few subsidies), it seems you'll also be able to get the price down a bit by slapping a contract on the "superphone".
During the Nexus One's official launch at Google's super villain-esque mountain HQ, it was announced that the UK partner will be Vodafone.
It's not your usual kind of partnership, however, where the network carrier does all the sales leg work. To buy a Nexus One you need to go through Google's own website, choosing your tariff and features as you go.
Quite what the networks think about this circumnavigation of their usual sales channels, it's hard to say. Undoubtedly they won't be too happy with it, but who's going to argue with Google? Not you, me, or Vodafone, anyway.
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