Grab some cheap apps and exclusive in-game content in Google's limited-time 'first birthday' event

Google is celebrating the first birthday of its digital Google Play Store with a special ongoing sale event that features movies, books, and - most importantly - mobile applications.

Speaking of mobile applications, the search giant has teamed up with some popular developers to offer exclusive in-game content, too.

Naturally, we'll update this article when Google adds some new goodies to the sale.

You can, of course, just head over to Google Play and check out this special promotion for yourself.

Go on, you lazy bugger, you.

• Gold Award-winning tower defence title Plants vs Zombies is available to download for just 99p [buy].
• Need for Speed: Most Wanted, too, has been slashed in price. It's now £1.50 [buy].
• Grab Yumby Smash [download] and enjoy an Android-exclusive Yumbot character for a limited time.
• Similarly, Disney's Gnome Village [download] now houses a exclusive Mars location, which plays home to new aliens.
• Get 75 percent off all Birthday Cakes in The Sims FreePlay [download].
• Flaregames has added a custom birthday wish-themed map and an exclusive item to Royal Revolt! [download]. Select in-app purchases have been slashed in price by 50 percent, too.
• Word builder The Sandbox [download] has a bonus level.