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 ANDROID NEWS

King, maker of Candy Crush Saga, is grossing less revenue on mobile, still makes a ton of money

No longer the king?

Summary News Review Screens Videos Articles Tips  
Product: Candy Crush Saga | Publisher: King | Genre: Puzzle
For: Android   Also on: iPhone, iPad, Windows Phone
 
 King is widely known for Candy Crush Saga, it's free to play hit that everyone that you see on the subway seems to play. It's also always on the top grossing apps and stayed there throughout 2015.

It was also  last year that we learned that Activision/Blizzard was buying King for $5.9 Billion.

After amassing tons of money on it, King decided to expand its portfolio with Candy Crush Saga and Candy Crush Soda Saga and lately with Paradise Bay and Blossom Blast Saga.



King's latest financial results aren't that great though. King's profit is down 10% (now at $517 million) from a year ago and revenue was down 12% .

It's even worse if you look at the latest quarter as revenue was down 16% and profit was also way down 36% from last year.



Still, is it a sign that King is dying?

It's way too early to say that the King as died as revenue for the year was still a massive $2 Billion and King grew its cash reserve which are now at $1.1 billion. So that's still a lot of cash to turn things around.

Let's not forget that King has also entered a partnership with Windows.

It will be interesting to see what King plans to do to address this and how it'll integrate with Activision's plans.

[Source]
 

Clement Renaudin 15 February 2016
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