• arrow
    LOG IN 
    • Log in using an option below.
         
      Forgot password?
      Login with Facebook
      Sign in with Twitter

  • REGISTER
ABOUT US
Contact Us Who Are We? Hall Of Fame Advertising With PG Games Archive
MORE PG SITES
PG.biz PG FRANCE PG GERMANY PG Game Guides PG GameHubs PG Connects 2014
MORE SM SITES
AppSpy Free App Alliance 148 Apps Android Rundown iPhone Quality Index iPad Quality Index Android Quality Index Swipe Magazine Best App Ever Awards
FREE STUFF
Competitions Free iOS Games iOS Price Drops
PARTNERS
Metacritic
GameRankings
Pocket Gamer on NewsNow
GamesTracker
dx.net
UK Mobile Pages Directory
Skinflint Price Comparison
Android  header logo

 ANDROID NEWS

Amazon backpeddles - you can pay $15 to remove Kindle Fire HD adverts

One time payment lets you go ad-free

Product: Amazon Kindle Fire HD | Manufacturer: Amazon
 
Amazon Kindle Fire HD Android, thumbnail 1
After a slightly confusing back and forth between Amazon and several media outlets, the Kindle manufacturer confirmed that owners of the new Kindle Fire HD models can pay to turn off the 'Special Offer' lock screen promotions.

Alarm bells started ringing late last week when Amazon put out a press release detailing the new-and-improved Kindle Fire range.

The statement explained that, much like the cheaper e-ink Kindles, the lock screens of new Kindle Fires would feature 'special offer' adverts.

Notably, however, the statement included no information regarding an opt-out fee to remove these ads - an option which has been traditionally available to Kindle users.

Locked in

After an inquiry from CNET, an Amazon spokesperson confirmed that there would be no buyout option for new Kindle Fire HD models. This meant owners would be stuck with the adverts, whether they wanted them or not.

However, following a few hours of internet outrage, Amazon released another statement saying that users will be able to remove the controversial ads after all - provided they pay a one-off $15 fee.

If you're a little confused (and we don't blame you if you are) you can read Amazon's follow-up statement to TechCrunch for clarification:

"I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice."
 

Reviewer photo
James Gilmour 10 September 2012
Have your say! Related stories  
Post a comment - Please log in to leave a comment
Pocket Gamer Biz     PG Login
Login with Facebook Sign in with Twitter
 
POPULAR STORIES
LATEST COMMENTS LATEST NEWS
LATEST VIDEOS
VIDEO REVIEWS