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New Super Mario Bros. 2 gets crazy price tag on Nintendo eShop

It's how much?!

Product: New Super Mario Bros. 2 | Developer: Nintendo | Publisher: Nintendo | Genre: Platform | Networking: wireless (adhoc)
For: 3DS
New Super Mario Bros. 2 3DS, thumbnail 1
You may want to sit down before reading this - when New Super Mario Bros. 2 hits Nintendo's eShop next week, it's going to cost £39.99. Nope, I'm not making it up.

Digital distribution is supposed to cut down costs by doing away with physical boxes and storage media. These savings should then be passed down to the consumer. In theory.

In the case of New Super Mario Bros. 2, however, it seems that you'll be paying extra for the privilege of NOT receiving a physical copy.

It's sort of fitting when you consider New Super Mario Bros. 2 is the first Mario game in which the focus is on collecting coins. Instead of rescuing Princess Peach, you are aiming to collect 1 million coins, you see.

While Nintendo hasn't revealed the reasons for this somewhat extravagant price tag - aside from the obvious - for New Super Mario Bros. 2, it's most likely that it just doesn't want to go stepping on retailers' toes.

Reviewer photo
Mark Paterson 13 August 2012
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Apr 2012
Post count:
HylianBassa | 14:57 - 17 August 2012
I'm a parent, and I know plenty other parents, and we're all acutely aware of what's expensive and what isn't. Parents are not stupid. Neither are kids, my 8 year old has a very good understanding of the price of things - he buys second hand and new, and he trades in old cartridges. I always help him work out what the best value is and think about if a purchase is worth the money.
I think the eshop prices are partly a trial run to see if people are willing to pay top dollar - if not, then they might reduce them, or just rethink releasing top titles on eshop.
Seems like their target market are completists, people who are willing to pay a premium for the convenience of not carrying game cards around, and folks with more money than sense.
Yet another marketing blunder IMO.
Ninty have a great opportunity to wrestle some market share from sony and micro$haft with competitive downloads on the 3ds and the wii-U. It would be a massive shame if they wasted it by trying to rip-off their loyal customers in order to placate high street retailers who will be gone in a few years anyway.
Jul 2012
Post count:
@RaveofRavendale | 14:10 - 17 August 2012
Are we really surprised by this? Nintendo has always had a knack for charging way too much for digital products, from WiiWare to the eShop. This was obviously going to happen, and it's no doubt based on sales logic too - Nintendo knows there are enough parents/young people who aren't aware this is expensive and will buy it for that price.
Apr 2012
Post count:
HylianBassa | 11:31 - 17 August 2012
What a joke.
Someone high up at Nintendo doesn't like the concept of electronic downloads. With this pricing, they can turn round in a few months and say it was a failure pointing at poor sales figures.
After cutting out manufacturing and distribution costs, along with the retailers cut, a fair price would be something like £10-£15.

They will understandably be more worried than most about the demise of game retail outlets due to the proportion of children who are Nintendo users and can't have credit cards, but Ninty aren't big enough to single-handedly save game retailing, it's days are numbered. They need a real plan for the future and this isn't it.

If they wised up, the could tap into a totally new market - "pocket money". They could use the cost efficiency of downloads to reduce prices enough that kids could use pocket money to buy games. They would make way more in the long run with that approach. (the vast majority of money priced 3DS downloads atm are virtual console, and kids don't have the nostalgia factor driving them)

c'mon wise up Nintendo - get with the program :)
Aug 2012
Post count:
Mr Bendel | 19:06 - 13 August 2012
That has to be a mistake. Even SONY sells their digital psn games cheaper than their physical counter part. There's no reason at all a digital download would need to be more than a physical game.
Aug 2012
Post count:
@Swallowfire | 16:05 - 13 August 2012
For £40, I could buy every app which is worthwhile on iPad, which includes 8 games, a word processor and a video editor.
Or one game on 3DS.
And they wonder why sales of handhelds pale in comparison to sales of iOS and Android devices.
Sure the controls are worse but at least you don't need to remortgage your house and sell your car to build up a game collection.
Sort your shit out Nintendo or you'll die like Sega did.
Jul 2011
Post count:
aros | 14:31 - 13 August 2012
Oh Nintendo. It's that they are incredibly greedy and think their fans are stupid enough to buy it at that price