There's something of a trend building around motion-sensing mobile games, either using accelerometers built into handsets, or using the phone's camera to track motion and turn it into game actions.
Now I-play is getting in on the act, with its new game I-play Bowling. On most phones, it'll be a regular bowling game, albeit with the ability to customise your avatar, and compete in three tournaments against nine other characters.
However, if your phone has an accelerometer inside - for example, the Sony Ericsson W910i or K850i - you'll be able to play the game using motion-sensing controls, where you actually 'bowl' the handset, then tilt it to add spin.
If that sounds a bit puzzling, check this video shot from my point of view when I had a go yesterday:
Not bad, eh? You don't have to use the bowling or spinning motion-sensing all the time - they can be turned on or off at will to suit your gaming location.
It's all down to what I-play is rather grandly calling 'EyeMobile' technology. The publisher isn't the only one to be making use of accelerometers in this way - EA Mobile's Need For Speed ProStreet has a motion-sensing version for the W910i too.
It works well. My first bowl went wildly into the gutter due to over-enthusiastic tilting, but I was soon firing strikes down. We'll have a proper hands-on preview soon, so click 'Track It!' for an alert when we cover the game.
I should add, that music's getting turned off when we do review the game. Despite the slap-bass intro.
