EA bringing G.I. Joe film adaptation to handheld and mobile
Hey G.I. Joe. Where you goin' with that gun in yo' hand?
Many of us will remember him better as Action Man, but G.I. Joe is the Hasbro toy he was based on, and this all American hero is gearing up for the release of his big screen debut.
To celebrate, EA is bringing the game of the film to mobile and handhelds (it’s unclear whether we can expect the iPhone to be brought under those platform umbrellas, but it’s not unlikely), which will be announced next week at the New York Toy Fair.
“As Hasbro and Paramount Pictures reignite the G.I. Joe property this year with an all-new toy line and film, EA is excited to play a major role in bringing this icon of pop culture history to a new generation of enthusiasts through interactive gaming,” says EA’s Chip Lange.
“G.I. Joe offers exceptionally rich storylines and a cast of characters that lends itself incredibly well to creating an over-the-top action adventure video game that will thrill gamers as well as G.I. Joe fans.”
The game will feature a storyline that picks up where the film, Rise of Cobra, leaves off. Tweleve characters from the G.I. Joe canon are to be included, with a tag line taken directly from the Bush administration, “Fight evil before it strikes!”
It’s a little unexpected that EA should land this particular license, considering Hasbro’s own video game arm, Hasbro Interactive, was sold to owner of the Atari brand, Infogrames.
Not that Hasbro owes Infogrames any particular allegiance, but you’d have thought there’d be some connection still there.
Nonetheless, it’s EA that’s bringing the adaptation to the mobile platform, so what this space for more G.I. Joe news as it happens. In the meantime, you can check out the official site right here.
