FreeAppADay rolls out new revenue share business model
Everyone's a winner
As we've been regularly noting since its January 2010 launch, the FreeAppADay website continues to propel games into the free game chart.
Its latest success story is physics-based game Chalkboard Stunts, which reached the #1 position over the weekend.
Now due to its position as the top discovery website for free games, FAAD's business model has matured, switching from an upfront lump sum to a revenue share model for the top quality games it looks to promote.
This works using a baseline of seven days of average sales prior to a campaign.
Additional revenue - generated either by in-app purchases, upselling, advertising etc - above this amount following the promotion is split between the website and game developer for the following month in the usual 70:30 ratio.
"Essentially the solution is a risk free for the developer. Our monetisation processes are so efficient that we can guarantee a substantial increase in revenue following a FAAD campaign," says founder Joe Bayen.
In addition, the website is branching out to general applications, with photo app Color Magic Deluxe reaching the #5 spot.
And longrunning stick-a-'tache on it app 'Stachetastic got promoted, got a bump, and was featured on Ellen Degeneres show for good measure too.
