Einstein's Brain Game headed for mobiles

The brain training genre has been through the mill a good few times now, so any developer looking to launch a new franchise in that vein really needs to work hard not to be branded a dunce among a class of agile-minded brainboxes.

So who better to enlist for such a new franchise than Albert Einstein, the charismatic German mathematician and physicist who gave us the general theory of relativity as well as various radical discoveries about the nature of light.

Perhaps those sorts of complex scientific discoveries are a little bit beyond the scope of a brain training game, but the inclusion of Einstein's name does pave the way for all manner of science themed puzzles and exercises (which seems somehow more apt than counting coloured dots and spinning letters).

The game is set to contain twenty different exercises spread across four different categories; mathematics, memory, logic and visual coordination. These can all be practised in the Free Training mode, but, as is now the established format, there is also a Daily Exercise mode, which can only be played once a day so that your progress and improvement can be tracked. Just in case you get bored of the exercises however, there is a full Sudoku game included in the package too.

Most interesting of all are the modes centered around connectivity. Besides the inclusion of a pass-the-handset multiplayer mode, there's also a Bluetooth two-player mode where you can go head to head against an opponent in real time.

Disney is also making good use of its online portal with something called the Weekly Competition. The idea is that after uploading your Daily Exercise high score to the community portal, the top three scoring players will receive a text asking them to take part in a weekly test and launching the game automatically from within the SMS.

It's all very forward thinking stuff and besides the fact that Disney has the ideal poster boy for a brain training game in Einstein, it looks like the content of Einstein's Brain Game should set it apart from the rest of the class too.

Looks like this could be the start of a big new franchise for Disney, with the company's stable of well-worn characters refreshingly absent for a change. We are hoping to get our hands on a copy for review very soon so the smart thing to do would be to click 'Track It!' to be sure not to miss it.