Sony Mobile kicking off TV campaign to promote NFC
How touching
NFC is still a bit of a 'meh' technology to many. Even though its 'killer' application of making payments easier has yet to resonate with a mainstream audience, it does offer other day-to-day benefits.
Sony Mobile is about to showcase some of these, such as using Smart Tags to trigger actions, via a new television advertising campaign.
In the first advert, posted below, the simplicity with which you will be able to activate an NFC-enabled Sony speaker with a single tap of an Xperia S is demonstrated.
In October, Sony will begin advertising how NFC can be used to share images by just touching two mobiles together.
Okay, so it's not a feature unique to Sony products, but considering NFC isn't something the average consumer has been made aware of, it's good to see someone, anyone promoting it.
