Angry Birds is generating 65 million minutes of gameplay daily via iOS
Expects to hit $1 million in monthly ad revenue via Android
With seven million Android downloads, a couple of million via Ovi Store (we're guessing), and the remainder of the 36 million to-date on iOS, spread across iPhone, iPad, iPod touch, free and paid, there's no doubt that Angry Birds is the mobile game of 2010.
And for those reasons, it's becoming a poster child for wider industry issues: something seen as Google has released a video of The Mighty Eagle, Rovio's Peter Vesterbacka, talking about the game.
Flying highIn this, he says that on iOS, 80 percent of users update their game whenever new content is made available, while the game accounts for 65 million minutes of playtime daily.
Unscientifically, spread over an entire year that would be 16.5 million days of gameplay, or 3.5 minutes per year for every person currently alive on planet Earth.
Obviously, this many eyeballs for this period of time means Angry Birds is ripe for premium advertising campaigns, something Vesterbacka says the company is looking to exploit.
In addition, TechCrunch adds it thinks Rovio expects to generate around $1 million per month in terms of Android advertising by the end of the year; a figure that other mobile developers such as Newtoy and Backflip also seem to be experiencing across their portfolio of games.
You can check out The Mighty Eagle's video below.
[source: TechCrunch]
