PSP Go!ng casual
Younger focus promised
Prior to the official announcement of the dinky download-only PSP Go!, Sony revealed that it will start to focus on a younger, more casual market for its portable device(s).
Sony has always marketed the PSP at an aspirational 18 to 30-year-old market, but SCEA’s Jack Tretton was speaking at E3 when he said "We are working to increase our offering to younger gamers and 'tweens.”
The first part of this plan will apparently be “a Hannah Montana bundle with a lilac PSP."
CasualGaming.biz
Jon Mundy
Jon is a consummate expert in adventure, action, and sports games. Which is just as well, as in real life he's timid, lazy, and unfit. It's amazing how these things even themselves out.